2017中國(guó)(青島)國(guó)際名酒暨進(jìn)出口食品博覽會(huì)
2017 China (Qingdao) international wine & import and export food expo.
展覽時(shí)間:2017年8月18-20日 Exhibition date: Sep 8-10, 2017
展覽場(chǎng)地:青島國(guó)際會(huì)展中心 Exhibition space: Qingdao international convention center
地址:嶗山區(qū)苗嶺路9號(hào)
主辦單位/Organizer:
山東中貿(mào)國(guó)際經(jīng)濟(jì)貿(mào)易推廣服務(wù)中心
Trade in international economic and trade promotion service center in shandong
承辦單位/Organizer:
山東中貿(mào)國(guó)際會(huì)展有限公司
Trade in shandong international exhibition co., LTD
青島中貿(mào)國(guó)際展覽有限公司
Qingdao trade in international exhibition co., LTD
安徽中貿(mào)展覽有限公司
Trade exhibition co., LTD in anhui
合肥華舜展覽有限公司
Hefei v-one exhibition co., LTD
中貿(mào)(江蘇)國(guó)際會(huì)展有限公司
Zhongmao international conference and exhibition (jiangsu) co., LTD
宣傳推廣/Promotion:
山東高登國(guó)際文化傳媒有限公司
Shandong Gordon international culture media co., LTD
【邀請(qǐng)函/The invitation 】
【展會(huì)背景/The exhibition background】
青島市,又被譽(yù)為“東方瑞士”,地處山東半島東南部沿海,隔海與朝鮮半島相望。是山東省經(jīng)濟(jì)中心城市,計(jì)劃單列市、副省級(jí)城市、全國(guó)首批沿海開(kāi)放城市,世界啤酒之城、是國(guó)務(wù)院批準(zhǔn)的山東半島藍(lán)色經(jīng)濟(jì)區(qū)規(guī)劃核心區(qū)域龍頭城市。青島擁有國(guó)際性海港和區(qū)域性樞紐空港,有一個(gè)國(guó)家級(jí)新區(qū)(青島西海岸新區(qū)),經(jīng)濟(jì)總量緊排上海浦東新區(qū)和天津?yàn)I海新區(qū)之后,位列第三。 2016年4月25日,《第一財(cái)經(jīng)周刊》發(fā)布了新的中國(guó)城市分級(jí)排名榜單,這份榜單里青島被定義為一線城市。是繁華的國(guó)際現(xiàn)代都市和舉世聞名的風(fēng)景旅游、度假避暑勝地。
Qingdao, known as the "Oriental Switzerland" again, is located in the shandong peninsula in southeastern coastal, on the other side of the sea and the Korean peninsula. Is the economic center city in shandong province and cities under separate state planning, deputy provincial city, the national first batch of coastal open cities, the city of beer in the world, is the shandong peninsula blue economic zone approved by the state council leading urban planning the core area. Qingdao international harbor and regional hub airport, there is a new city (the west coast of Qingdao, new city) at the national level, economy tight line of Shanghai pudong new area and tianjin binhai new area, the third. On April 25, 2016, the China Business Weekly magazine released a new Chinese city classification ranking list, the list is defined as a line in Qingdao city. Is a prosperous international modern city and the famous scenery tourism, vacation, summer resort.
青島港始建于1892年,是具有119年歷史的國(guó)家特大型港口。主要從事各類進(jìn)出口貨物的裝卸、儲(chǔ)存、中轉(zhuǎn)、分撥等物流服務(wù)和國(guó)際國(guó)內(nèi)客運(yùn)服務(wù),與世界上130多個(gè)國(guó)家和地區(qū)的450多個(gè)港口有貿(mào)易往來(lái)。青島前灣保稅港區(qū)設(shè)立于膠州灣西岸,規(guī)劃面積9.72平方公里,是全國(guó)唯一一家按照"功能整合、政策疊加"的要求,以保稅區(qū)、保稅物流園區(qū)以及臨近港口整合轉(zhuǎn)型升級(jí)形成的保稅港區(qū)。綜合了三者的所有功能和政策,并實(shí)現(xiàn)區(qū)港合一,擁有其他保稅區(qū)域所沒(méi)有的口岸功能。
Qingdao port was founded in 1892, is a country with 119 years of history oversize port. Mainly engaged in all kinds of import and export of goods loading and unloading, storage, transit, distribution and other logistics service and international domestic passenger services, and the world more than 450 ports in over 130 countries and regions. Qingdao qianwan bonded port area established in jiaozhou bay west bank, planning area of 9.72 square kilometers, is the only company in accordance with the requirements of the "functional integration, superposition of policy", in the bonded area, bonded logistics park and the adjacent port integration transformation and upgrading of formation of the bonded port area. A combination of all three functions and policy, and realize the port area, port bonded area do not have other functions.
近年來(lái),進(jìn)口食品行業(yè)在我國(guó)發(fā)展迅猛。據(jù)國(guó)家統(tǒng)計(jì)局研究資料顯示,目前我國(guó)的進(jìn)口食品的年銷售額已經(jīng)過(guò)千億,并以每年15%的速度增長(zhǎng),預(yù)計(jì)到2018年將高達(dá)4800億,中國(guó)將成為全球最大的進(jìn)口食品消費(fèi)國(guó)。進(jìn)口食品在國(guó)內(nèi)市場(chǎng)的迅速發(fā)展并非偶然,在食品本身的特性上,他們品種豐富,質(zhì)量?jī)?yōu)秀,口感有異域風(fēng)情,容易受到追捧,面對(duì)國(guó)產(chǎn)食品不斷出現(xiàn)質(zhì)量安全事故,消費(fèi)者有意愿轉(zhuǎn)向進(jìn)口食品,而對(duì)于進(jìn)口商和經(jīng)銷商來(lái)說(shuō),他們的利潤(rùn)空間很高,具有很強(qiáng)的吸引力。
In recent years, the imported food industry developing rapidly in our country. According to the national bureau of statistics research data shows, at present our country imported food sales has after billions of years, and is growing at 15% a year, is expected to be up to 480 billion in 2018, China will become the world's largest consumer of imported food. imported foods in the rapid development of the domestic market is not an accident, on the characteristics of the food itself, they are rich in variety, excellent quality, taste have different region amorous feelings, easy to popular, in the face of domestic food appear constantly quality safety accident, consumers are willing to import food, and for importers and distributors, their profit space is very high, has a strong appeal.
如此巨大的商機(jī)是支持2017中國(guó)(青島)國(guó)際名酒暨進(jìn)出口食品博覽會(huì)(CIWFE)辦全國(guó)大展的基礎(chǔ)。
Such a huge business opportunity is to support the 2017 China (Qingdao) international wine and food import and export fair (CIWFE) do the basis of the national exhibition.
【2017CIWFE優(yōu)勢(shì)/CIWFE 2017 advantage】
(一)為什么是青島/why is Qingdao:
1、山東是中國(guó)最大食品消費(fèi)市場(chǎng)和中國(guó)最大食品生產(chǎn)基地之一、山東——世界級(jí)的輕重工業(yè)制造工廠、中國(guó)最大的食品醫(yī)藥化工產(chǎn)業(yè)基地 、環(huán)渤海經(jīng)濟(jì)圈最大的經(jīng)濟(jì)體;
Shandong province is China's largest food consumption market and one of the biggest food production base in China, shandong, the weight of the world class manufacturing factories, China's largest food medicine, chemical industry base, the largest economy in the bohai economic circle;
2、青島— 中日韓貿(mào)易合作區(qū)、環(huán)渤海經(jīng)濟(jì)區(qū)副中心、最具活力的國(guó)家級(jí)創(chuàng)業(yè)型城市.
Qingdao, China, Japan and South Korea and trade cooperation zones, vice center link bohai sea economic zone, the most dynamic national entrepreneurial city
3、產(chǎn)業(yè)集群—全國(guó)最大的海洋食品產(chǎn)業(yè)集群、全國(guó)最大食用農(nóng)副產(chǎn)品產(chǎn)業(yè)集群、全國(guó)最大產(chǎn)量的肉類基地、 全國(guó)最大的果蔬生產(chǎn)基地、全國(guó)最大的食用菌產(chǎn)業(yè)基地、全國(guó)最大的醫(yī)藥獸藥原料藥產(chǎn)業(yè)集群;
Industry cluster - the nation's largest Marine food industrial clusters, the largest consumption of agricultural and sideline products industry cluster, the meat of the nation's largest production base, the country's largest fruit and vegetable production base, the nation's largest edible fungus industry base, the country's largest pharmaceutical veterinary API industry cluster;
4、山東交通優(yōu)勢(shì)居中國(guó)之最:(海:青島港、日照港、煙臺(tái)港、威海港,黃河、大運(yùn)河穿梭山東;高速公路:山東省市中國(guó)高速網(wǎng)線覆蓋最全的省份,由26條國(guó)家級(jí)高速穿越山東;機(jī)場(chǎng):擁有濟(jì)南、青島、威海、煙臺(tái)、濰坊、臨沂、濟(jì)寧等大型國(guó)際機(jī)場(chǎng);高鐵:每十分鐘就有京滬高鐵一趟穿越山東)。
The most: (sea of shandong traffic advantages in China: Qingdao port, rizhao port, port, major, the Yellow River, the grand canal through shandong; highway: the most complete high-speed Internet coverage of the provinces in China, shandong provinces and cities of 26 national highway through the shandong; airport: have jinan, Qingdao, weihai, yantai, weifang, linyi, jining and other large international airport; the high-speed rail: have the beijing-shanghai high-speed railway every ten minutes a trip through the shandong).
(二)為什么是8月18日/Why is August 8:
每年八月過(guò)后,企業(yè)要在原定的年銷售計(jì)劃推進(jìn)執(zhí)行的節(jié)點(diǎn)上進(jìn)行一次重新梳理,這不僅是對(duì)上半年的銷售總結(jié),更是對(duì)下半年中秋、春節(jié)這兩個(gè)關(guān)鍵旺季的沖量的決策。九月的選擇,決定整個(gè)一年的銷量!也是經(jīng)銷商為下半年產(chǎn)品做準(zhǔn)備的時(shí)候!
After August, enterprises must advance in the original sales plan to perform on the node on a comb again, this is not only for the first half of the sales summary, especially for the second half of the year, Spring Festival, Mid-Autumn festival this two key season impulse decision. The choice of September, decided to sales of the whole year! Is also a time for dealers to get ready for the second half of the product!
(三)為什么來(lái)參展/Why to show:
1、反哺式招觀:觀眾全部免費(fèi)住宿,山東省周邊省市500公里境內(nèi)全用大巴免費(fèi)接到會(huì)場(chǎng),這是中國(guó)首創(chuàng),組委會(huì)投巨資打造2017 CIWFE。誓打造中國(guó)效果最好的展會(huì)。
The concept of feedback type recruit: audience all free accommodation, peripheral provinces and cities in shandong province in 500 kilometers by bus all free from the meeting, this is the first in China, the brand CIWFE 2017 organizing committee. Make China the best exhibition effect.
2、深耕細(xì)作 近悅遠(yuǎn)來(lái):2017CIWFE承辦單位中貿(mào)國(guó)際經(jīng)過(guò)十五年的年的深耕細(xì)作,我們擁有成熟的辦展經(jīng)驗(yàn)和6萬(wàn)家忠實(shí)參展商以及300萬(wàn)買家數(shù)據(jù)庫(kù),讓參展企業(yè)效果有保證。
High-value, Its shores: 2017 ciwfe organiser zhongmao international after fifteen years of years of high-value, we have a mature experience in exhibition and 6 m loyal exhibitors and buyers 3 million database, make enterprises effect is guaranteed.
【展示內(nèi)容/The exhibition content】
(一)國(guó)內(nèi)企業(yè)展區(qū)/Domestic enterprises exhibition area
白酒、葡萄酒、啤酒、功能酒;Liquor, wine, beer, wine;
各種食品、飲料、生物食品、肉制品、乳制品、烘焙、糖果糕點(diǎn)等
All kinds of food, beverage, food, meat products, dairy products, baking, candy, cakes, etc
(二)國(guó)際企業(yè)展區(qū):International business exhibition area:
進(jìn)口洋酒、烈性酒、進(jìn)口葡萄酒、進(jìn)口食品、飲料、乳制品等
imported wine, liquor, imported food, beverage, dairy products, etc
【觀眾來(lái)源/Source of the audience】
1、流通領(lǐng)域:酒水、副食品批發(fā)貿(mào)易商、經(jīng)銷商、零售商、進(jìn)口商、加盟商、網(wǎng)商等。
2、采購(gòu)商:國(guó)內(nèi)各省市大型商超、百貨公司、星級(jí)酒店、中高檔餐飲機(jī)構(gòu)、賓館、會(huì)所、酒吧、咖啡廳、夜總會(huì)、連鎖餐廳和連鎖酒店、免稅經(jīng)營(yíng)者、賣場(chǎng)、便利店等。
3、團(tuán)購(gòu)商:全國(guó)各省市機(jī)關(guān)單位、大型集團(tuán)、商業(yè)地產(chǎn)、餐廳、零售商等。
4、投資者:酒類收藏人士、品酒愛(ài)好者、高檔會(huì)所以及預(yù)進(jìn)軍糖酒食品業(yè)的投資者。
5、國(guó)際貿(mào)易商:海外糖酒食品國(guó)際貿(mào)易商、采購(gòu)商、進(jìn)出口商,跨境電商。
6、協(xié)會(huì)媒介:各省市行業(yè)主管單位、酒類食品商協(xié)會(huì)、媒介媒體。
1, circulation field: beverage, non-staple food wholesale traders, distributors, retailers, importers, franchisees, electronic retailing, etc.
2, purchaser: large domestic various provinces and cities, department stores, star hotels, upscale dining establishments, hotels, clubs, bars, cafes, clubs, restaurant chains and chain hotels, duty-free operator, stores, convenience stores, etc.
3, group-buying business: agency units all over the country provinces and cities, large group, commercial real estate, restaurants, retailers, etc.
4, investors: wine collectors, wine lovers, upscale clubs, and advance into sugar and wine industry investors.
5, international traders: rum food overseas international traders, buyers, importers and exporters, cross-border electrical contractor.
6, Media:association director unit, wine food association of provinces and cities, media and media.
【宣傳推廣】
1、派發(fā)50萬(wàn)張參觀券和20萬(wàn)份邀請(qǐng)函以及10萬(wàn)份《展前預(yù)覽》直接邀請(qǐng)山東省青島、濟(jì)南、煙臺(tái)、淄博、濰坊、臨沂、濟(jì)寧、威海、日照、東營(yíng)、泰安、聊城、德州、濱州、棗莊、萊蕪、菏澤十七地市以及下屬的134個(gè)縣市的商場(chǎng)超市、批發(fā)市場(chǎng)、餐飲酒店、賓館和相關(guān)政府部門、企業(yè)、代理商前來(lái)參觀、洽談、定貨。
2、通過(guò)國(guó)內(nèi)各大專業(yè)展會(huì)宣傳,如:上海、廣州、深圳、成都、北京等展會(huì),大量派發(fā)邀請(qǐng)函、門票、展訊、激發(fā)買方的興趣,形成全方位、轟炸式宣傳。
3、通過(guò)60多家專業(yè)媒體、90多個(gè)網(wǎng)站和30多家大眾報(bào)紙、電視臺(tái)等推廣宣傳。
4、通過(guò)與全省17地市專業(yè)批發(fā)市場(chǎng)的合作,邀請(qǐng)經(jīng)銷、代理等專業(yè)人士參觀、洽談。
5、重點(diǎn)邀請(qǐng)全國(guó)酒水、副食品批發(fā)貿(mào)易商、經(jīng)銷商、零售商、進(jìn)口商、加盟商、網(wǎng)商、大型商超、百貨公司、星級(jí)酒店、中高檔餐飲機(jī)構(gòu)、賓館、會(huì)所、酒吧、咖啡廳、夜總會(huì)、連鎖餐廳和連鎖酒店、免稅經(jīng)營(yíng)者、賣場(chǎng)、便利店、機(jī)關(guān)單位、大型集團(tuán)、商業(yè)地產(chǎn)、餐廳、零售商、酒類收藏人士、品酒愛(ài)好者、高檔會(huì)所以及預(yù)進(jìn)軍糖酒食品業(yè)的投資者、海外糖酒食品國(guó)際貿(mào)易商、采購(gòu)商、進(jìn)出口單位。到會(huì)參觀、訂貨和參加學(xué)術(shù)交流會(huì)和新產(chǎn)品新技術(shù)介紹會(huì)。
6、組委會(huì)設(shè)立專門的觀眾組織部,建立的龐大專業(yè)觀眾數(shù)據(jù)庫(kù)。通過(guò)電話、傳真、電子郵件、直郵、拜訪、手機(jī)短信等多種形式邀請(qǐng)目標(biāo)客戶參觀,傾力讓參展商獲得滿意的參展效果。讓參展商在短時(shí)間里擴(kuò)展更多業(yè)務(wù)。全心全意服務(wù)于參展商,與參展商共同進(jìn)步、共同發(fā)展。
7、通過(guò)國(guó)內(nèi)外同行業(yè)展會(huì)宣傳本次展會(huì);在國(guó)內(nèi)外專業(yè)網(wǎng)站及貿(mào)易網(wǎng)站宣傳推廣;通過(guò)舉辦新聞發(fā)布會(huì)說(shuō)明展會(huì)情況及活動(dòng)內(nèi)容;通過(guò)專業(yè)報(bào)紙、雜志以及電視廣告邀請(qǐng)參觀商;通過(guò)請(qǐng)柬門票郵寄邀請(qǐng)國(guó)內(nèi)外參觀商;通過(guò)國(guó)外駐華大使館商務(wù)處及國(guó)外食品行業(yè)協(xié)會(huì)邀請(qǐng)參展商及觀展商
8、國(guó)內(nèi)及國(guó)際性權(quán)威專業(yè)的刊物上連續(xù)刊登大會(huì)廣告,并做專題報(bào)道例:將在中國(guó)食品報(bào)、中國(guó)食品質(zhì)量報(bào)、中國(guó)食品導(dǎo)報(bào)、《中國(guó)食品工業(yè)》等30多家刊物上作大量宣傳。
9、專業(yè)網(wǎng)站:展會(huì)將在中國(guó)食品商務(wù)網(wǎng)、中國(guó)食品科技網(wǎng)、中國(guó)食品機(jī)械設(shè)備網(wǎng)、中華乳業(yè)網(wǎng)等100多家網(wǎng)站上作大量宣傳。
10、通過(guò)大量紅色請(qǐng)柬,特邀全國(guó)各省市相關(guān)協(xié)會(huì)、學(xué)會(huì)、政府管理機(jī)構(gòu)及科研院所的領(lǐng)導(dǎo)及工程師技術(shù)人員組織組團(tuán)等到會(huì)觀摩。
11、在國(guó)內(nèi)大眾性及專業(yè)報(bào)紙及電視臺(tái)上連續(xù)刊登廣告以及輻射全國(guó)的專業(yè)媒體上做展會(huì)宣傳報(bào)道,由臨近會(huì)期一個(gè)月連續(xù)發(fā)布展會(huì)信息并做專題報(bào)到。
12、國(guó)際部重點(diǎn)邀請(qǐng)國(guó)外專業(yè)買家。
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