2018年12月26日,竹葉青峨眉高山綠茶戰(zhàn)略成果發(fā)布會在成都召開,中國著名茶學(xué)家陳宗懋著名財經(jīng)作家吳曉波,著名作家蔡瀾,中國茶葉流通協(xié)會會長王慶,分眾傳媒董事局主席江南春等各界名人及上百位媒體齊聚,共同見證竹葉青連續(xù)10年領(lǐng)跑中國高端綠茶的發(fā)展成果,會議中,竹葉青董事長唐洪先還和幾位出席嘉賓一起圓桌會議探討了中國綠茶的世界發(fā)展之路。
此次會議不僅引得國內(nèi)上百家媒體紛紛報道,也引起了《路透社》以及美國《FOX》《CNBC》《ABC》《The Post & Mail》《YAHOO》《Boston Business Journal》《2 News》《Daily Time Leader》《Morning News》等的多家主流媒體關(guān)注和報道。
海外媒體報道
《路透社》權(quán)威發(fā)聲,向世界展示中國高端綠茶領(lǐng)導(dǎo)者竹葉青
路透社報道:竹葉青,連續(xù)十年領(lǐng)先世界茶業(yè)市場
以下為路透社報道原文:
According to data released by the China Tea Circulation Association, in the period 2007-2017, Zhuyeqing Tea was at the forefront of premium Chinese green tea sales, boasting a leading position in global market share.
據(jù)中國茶葉流通協(xié)會公布的數(shù)據(jù)顯示,2007至2017,竹葉青在全球高端綠茶市場占有率始終保持領(lǐng)先。
President Tang Xianhong of Zhuyeqing Tea has expressed that Zhuyeqing will persist in adhering to the three principles of producing high quality green tea – growing at high altitude, harvesting prior to the Tomb-Sweeping festival and only utilizing the hearts of the buds. As a leading company in the industry, Zhuyeqing Tea not only serves as a benchmark of high quality green tea, but also carries the responsibility of maximizing the influence of Chinese green tea world-wide.
在發(fā)布會上,竹葉青董事長唐先洪表示,未來竹葉青將繼續(xù)堅持高端綠茶“高山、明前、芽茶”三大標(biāo)準(zhǔn)。作為中國高端綠茶領(lǐng)導(dǎo)者,竹葉青茶不僅是高品質(zhì)綠茶的標(biāo)桿,還具有讓世界見證中國高端綠茶品牌的強(qiáng)勁實力。
路透社報道:竹葉青,連續(xù)十年領(lǐng)先世界茶業(yè)市場
美媒關(guān)注,竹葉青打造中國高端綠茶品牌走向世界
竹葉青此次發(fā)布會也同樣引得眾多美國媒體關(guān)注,并詳細(xì)報道了本次會議內(nèi)容,以下為美國雅虎報道原文:
According to a report released by the Zhejiang Tea Research Institute, Chinese green tea is currently in the bottleneck period of production and the market has inverted, yet Zhuyeqing green tea remains at the forefront of the luxury tea market. In the words of Wu Xiaobo, "production of Zhuyeqing tea began as early as twenty years ago, and yet its enormous success in such a short period of time represents just one of many development paths for the broader production of Chinese luxury goods."
根據(jù)浙大茶葉研究所報告指出,目前中國綠茶已經(jīng)出現(xiàn)了產(chǎn)銷倒掛的瓶頸期,竹葉青卻異軍突起,連續(xù)十年銷量領(lǐng)軍高端綠茶市場。對此財經(jīng)作家吳曉波表示,“竹葉青早在二十年前,就代表中國貨開始走出一條高端品牌發(fā)展道路了”。
As the first brand of Chinese green tea, Zhuyeqing is one of the most sought-after products in the global luxury tea market. Wu Xiaobo has pointed that under the conditions of China's staggering economic growth, Chinese green tea is shaping the global market via its huge production. Zhuyeqing Tea, with its excellent added value performs exceptionally well in global markets, representing the luxury goods that China has to offer the world.
作為中國綠茶第一品牌的竹葉青,更是全球綠茶高端市場上最為搶手的產(chǎn)品之一。吳曉波指出,中國實體經(jīng)濟(jì)崛起趨勢下,中國綠茶正以龐大產(chǎn)量左右著全球綠茶市場。竹葉青茶具有優(yōu)異的產(chǎn)品附加值,在全球市場上表現(xiàn)出色,以高端茶葉品牌形象代表國貨為世界提供的中國奢侈品。
美國雅虎報道:來自中國成都,竹葉青領(lǐng)跑全球綠茶市場
2018年,是中國改革開放的第40年,正如外媒報道所言,中國正在從中國制造向中國品牌發(fā)展,而未來也將有更多世界關(guān)注的中國品牌。今年也恰逢竹葉青品牌成立發(fā)展的第20年,竹葉青連續(xù)10年高端銷量遙遙領(lǐng)先,是中國綠茶的代表品牌,曾作為國禮送與兩屆俄羅斯總統(tǒng)和多位外賓,在本次發(fā)布會上,竹葉青也表示未來還將繼續(xù)堅持高端綠茶三大標(biāo)準(zhǔn),在推進(jìn)自身國際品牌建設(shè)的同時,以中國高端綠茶領(lǐng)導(dǎo)者的號召力,引領(lǐng)行業(yè)的品質(zhì)與工藝升級,催生更多具有高端國際影響力的茶企,讓世界見證中國品牌的強(qiáng)勁實力。
